Xanthic BioPharma begins rebranding initiative
Xanthic BioPharma of Toronto has rebranded its beverage subsidiary Avitas CBD Water as Xanthic Beverages. The company has also renamed the division's primary product, Avitas CBD Water, as Xanthic CBD Water. According to the company, the changes are intended to raise the profile of the brand in the United States. The rebranded product will roll-out to approximately 500 retail locations in Washington and Oregon this summer.
"This is another key milestone for the Xanthic brand," said Tim Moore, CEO of Xanthic. "With a business model focused on licensing our water-soluble technology and brand name to qualified producers, being able to demonstrate initial success on the west coast of the US with Xanthic CBD Water will be extremely valuable."