SEGA CELEBRATING HOLIDAYS WITH PROMOTION
By Adnews Staff
During the holiday season, Japan-based Sega Enterprises is giving away a bundle of free games in North America with the purchase of a Sega Saturn game system. The offer began in late November and will continue until Dec. 31. The free games include: Daytona USA, a driving game; Virtua Cop, a game that has players take care of criminals to make the city streets safe; and Virtua Fighter 2. In Canada, TV spots for the promotion began in late November and will continue until the end of the promotion. Creative was handled by Sega's U.S. agency, Ingalls Moranville Advertising of San Francisco. Media Experts of Montreal executed the Canadian media buy. The offer will also be supported by heavy in-store promotion. Temple Scott Associates Inc. handles Sega's Canadian PR