Manulife conducts Are You Covered campaign
Toronto-based Manulife is conducting an advertising campaign in support of its CoverMe line of insurance products. The campaign, called "Are You Covered," was developed by The Greenhouse. The creative uses a game show format to address misconceptions about insurance coverage. The effort comprises television and digital advertising for the company health, dental, travel and life insurance products. It is aimed primarily at retirees, the self-employed, travelers and immigrant families.