ZELLERS LAUNCHES FIRST CHRISTMAS WISH COMMERCIAL
By Adnews Staff
Zellers Inc. will replace its traditional Christmas TV advertising on Dec. 21 with a new commercial that will address the true meaning of the holiday season. The 30-second spot opens on a young child drawing a picture of her home and saying, "I wish everyone could have a nice warm place to live." As the commercial progresses, other children are seen drawing and expressing their special wishes including, "I wish all the people who don't get along could be friends," "I wish you could make sick people better, just by thinking about it," "I wish no one had a hungry tummy," "I wish nobody hurts nobody else," and "I wish everyone remembers the goodness that was born on Christmas day." The commercial ends with the tag line, "Wishing all wishes come true. Zellers." The ad was created by Saffer Advertising of Toronto