STEELCASE GIVES IT ALL TO ONE AGENCY
By Adnews Staff
Steelcase Canada of Markham, Ont. has decided to put all of its advertising under one roof. The office furniture maker hired Promanad Communications of Toronto earlier this month after talking with several other agencies. "Promanad has the ability to look at the big picture as well as the expertise to link our marketing initiatives together with focus and a common message," corporate marketing director Debbie Young says in a release. Steelcase was using Sharpe Blackmore Partnerships of Toronto for creative, DDB Canada for media buying and independent PR consultants. The company decided to give its entire account to one agency to create consistency and synergy between its advertising and PR activities, PR and advertising specialist Christina Wolff told Adnews yesterday