IBM BARGAINS FOR BEARS
By Adnews Staff
IBMÕs Home Computing stores across Canada are offering discounts on computer systems with the donation of a new teddy bear or plush toy. With the donation of a bear or toy, shoppers will save $100 on the purchase of any new IBM or Ambra Achiever computer and monitor until Dec. 31. IBMÕs network of 22 stores is hoping to collect approximately 200 bears and send them to The Hospital for Sick Children in Toronto. The stores are also offering a Gund teddy bear to any customer spending $500 or more on software or computer accessories. National print ads, including Chinese executions in Toronto and Vancouver and French spots in Montreal, have been running since late November to promote the offer. Ogilvy & Mather (Canada) Ltd. of Toronto created the ads. Goodman Communications Inc. of Toronto is handling PR