Melanoma Network of Canada begins summer camp campaign
By Adnews Staff
The Toronto-based Melanoma Network of Canada has begun a summer camp awareness campaign called the "Screen Me Sun Aware Camp Program." The annual initiative is being conducted in association with the Douglas Wright Foundation, Ronald McDonald House and 75 camps belonging to the Ontario Camps Association. The intent is to assist summer camp operators to implement sun safety programs for staff and campers in an effort to protect against skin cancer. The campaign this year includes a song by musical group The Fuddles called the "Sun Safety Sing-a-Long." The song features in an online video depicting sun safety practices. The effort also includes a website at <http://www.screenme.ca>.
"The Melanoma Network of Canada believes that implementing the 'Screen Me Sun Aware Camp Program' will help reduce rates of melanoma in the future," said Annette Cyr, chair of the organization. "We wanted to create a catchy jingle that would encourage proper sunscreen use for children and youth. When you hear the tune, you can't help but sing a long. We encourage everyone to grab their sunscreen and join in."