Canterra Seeds debuts loyalty program
Agricultural company Canterra Seeds of Langham, SK has launched a new loyalty program called "Germinating Success." The program offers customers rewards for planting its Canterra and Pride brand seeds on their farms. According to the company, this is the first loyalty program of its kind in western Canada in that growers will receive points on an entire rotation of seeds rather than a single variety. Growers who purchase a minimum of 320 acres worth of eligible seeds will receive rewards for additional acres purchased.
"Canterra Seeds is proud to offer the most diverse seed portfolio in western Canada," said David Hansen, president and CEO of the company. "Our growers benefit from the advanced genetics of our top-tier portfolio of products, and with 'Germinating Success' they now have the opportunity to earn additional rewards back on every acre."