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Notable.ca expands, rebrands
By Adnews Staff
Toronto-based digital firm Notable.ca is undertaking an expansion and rebranding initiative. In March, the company will change its name to Notable Life. According to the firm, this is intended to reflect its expansion into the fields of talent and influencer representation, media buying, content development and experiential events. The company will also continue to produce its own original content and operate its social media service, which are aimed primarily at millennial-aged professionals.
As part of this expansion, the company has hired two new co-chief executive officers: Claire Adams and Carli Posner. Adams was most recently vice-president and head of content at Bristow Global Media. She has also worked at CBC Television. Posner was also previously at Bristow Global Media. The company has also hired Rebecca Perrin as editorial director as well as Joshua Seaton as director of events and social experiences.
"Notable Life is the natural evolution necessary for us to compete as a multi-channel network in the digital and influencer space while inspiring millennials across not only Canada but in the US and overseas as well," said company founder Julian Brass. "Bringing Claire and Carli on board will bring us to an entirely different level in the media landscape and allow us more ways to speak to our Notable community. Collectively we are grateful to share what we've been working on behind the scenes and bring the Notable Life to a broader audience beyond Canada."