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Breaking Data to acquire GiveMeSport.com
By Adnews Staff
Breaking Data of Toronto has entered into an agreement with Sports New Media Holdings of the United Kingdom to acquire its GiveMeSport.com property, a website and Facebook channel aimed at sports fans. According to the company, the site attracts approximately 30 million visitors per month, while its Facebook service has 25 million members. It offers written and video content formatted primarily for mobile users. Breaking Data will purchase the property with 190 million shares of its own stock, which will give Sports New Media Holdings a 72% ownership stake in the company. Breaking Data operates a mobile application called BreakingSports which scans social media sites for sports information and provides summaries to its users.
"We are extremely excited about this agreement, and of becoming an integral part of one of the fastest growing sports properties in the world," said Marvin Igelman, CEO of Breaking Data. "GiveMeSport.com is among the top 1,000 most visited websites in the world and among the top 50 web sites in the UK. By integrating our advanced machine learning and AI techniques we believe that there is great potential to accelerate the growth in the combined entity. In addition, our mobile application as means of distributing GiveMeSport content will enable direct delivery, in the fastest and most personalized way, to a massive and fast growing market segment that is coveted by advertisers."