SILCORP STILL DECIDING FATE OF ADVERTISING
By Adnews Staff
Silcorp of Toronto has signed a deal in ink to buy The Becker Milk Company, but it is still deciding how advertising will work for Becker's convenience stores. Silcorp's advertising is done by Prism Communications of Toronto. Core Media of Toronto handles Becker's advertising. Silcorp has 510 locations in Ontario, Western Canada and Michigan operating under the Mac's, Mike's Mart and Hop-In banners. Becker has 535 convenience stores in Ontario, operating under the Beckers and Daisy Mart names.
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