Vancouver-based background screening company SterlingBackcheck has undertaken a rebranding initiative. The company will now operate as Sterling Talent Solutions. The name change follows the company's merger with TalentWise in January and is intended to represent the unification of these two firms. The new name is accompanied by a new logo and visual identity, as well as a website at <http://www.sterlingtalentsolutions.ca> and a promotional online video.
"We've brought together two high-performing organizations with one unified vision," said Clare Hart, CEO of Sterling Talent Solutions. "To provide peace of mind by offering a simpler, smarter background screening experience. As we merge our products and develop new solutions, we elected a name to more accurately reflect our vision, culture and future growth plans. It is a significant step in creating an exceptional experience for both customers and job candidates."