UPS OPENS RETAIL LOCATIONS
By Adnews Staff
United Parcel Service Canada of Mississauga, Ont. will launch a direct mail campaign later this month to promote its new retail stores. It will be done by Bentwater Creative of Toronto. PR is being done by Edelman Public Relations Canada of Toronto. The outlets opened in Calgary, Vancouver and Toronto in September. A second Vancouver location will open next month. More stores may open in the future if these outlets do well. The stores offer a full range of domestic and international courier services. They also feature automated shipping stations, leading customers through the shipping process with voice and touch screen technology. UPS spokesperson Susan Bortot told Adnews yesterday that there are no plans at this time to promote the stores with other advertising, but the company may in the future. Advertising for UPS is done by Ammirati & Puris/Lintas of Toronto.