AND 1 DOWNSIZES
By Adnews Staff
Shoe and apparel company AND 1 of Rosemont, Philadelphia is shrinking its products. The company will launch a line of boys' clothing next spring which will be available in sporting goods stores and retailers in the U.S. and Eastern Canada. The first products on the market will include shorts, T-shirts and a crinkle nylon jacket. The clothes will be offered in boys sizes eight through 20. Eventually, the clothes will be available in boys sizes four through seven and in toddler sizes as well. The Brownstein Group of Philadelphia will handle North American advertising for the clothes. AND 1 is a three-year-old basketball shoe and apparel company. Happy Kids of New York will be manufacturing and selling the children's line of clothing.