CANTEL CHRISTMAS CAMPAIGN
By Adnews Staff
Recently re-named Cantel AT&T of Toronto began a Christmas campaign last week. Until Dec. 31, the company is offering cellular customers a free upgrade to a Special Edition Nokia 232 phone if they sign up on selected Cantel Amigo cellular plans. The Nokia phones come with several special features. These include: one-touch dialing, 98 alphanumeric memory locations and an extended battery life. The phones, which have a suggested retail price of $399, weigh eight ounces and come in several colors. A national print campaign promoting the offer began last Friday. National radio and TV ads will begin today. Gee, Jeffery & Partners Advertising Inc. of Toronto prepared the English ads, while Groupaction Marketing Inc. of Montreal handled the French creative.