DMB&B WINS TWO ACCOUNTS
By Adnews Staff
D'Arcy, Masius, Benton & Bowles Canada Inc. of Toronto rang in the start of November with two account wins. Enterprise Rent-A-Car, based in St. Louis and Arkmount Systems Inc. of Toronto are DMB&B's newest clients. Enterprise, which operates 160 locations in Canada, selected DMB&B over four other unnamed agencies to handle its Canadian advertising. Agency senior vice-president and co-general manager Martin Kingston told Adnews DMB&B would initially concentrate on media buying for Enterprise. But he said that down the road, the agency would be adapting U.S. creative for Canada, including Quebec. Arkmount decided to go with DMB&B after talking to one other unnamed agency. The company hired DMB&B to help market a new packaging format for supermarkets and food manufacturers to prospective clients in Canada and around the world. DMB&B is Arkmount's first agency. It is a new company whose first packaging product will be a flexible, stand-up single serve drink pouch for use by packers of juice, milk and water.