PHILIPS DISTRIBUTES OWN PRODUCTS
By Adnews Staff
Philips Electronics Ltd of Toronto began distributing its own consumer electronics products in Canada this year, but hasn't finalized any agreements on how its advertising will work, advertising director Tom Stewart told Adnews this week. In the past, Philips' consumer electronics products were distributed by a subsidiary of Multitech. D'Arcy Masius Benton & Bowles of Toronto does advertising for personal care and domestic appliances. Separately, N.V. Philips of Amsterdam may be consolidating media buying and planning in its consumer electronics and domestic appliance divisions, but the move won't affect Canada, Stewart said. Last week Philips gave its corporate and consumer electronics creative business to Euro RSCG of Paris, and its household and personal care appliance account to DMB&B. In addition the company handed over a new global media account to Mediastar of London, which was previously handled on a by-country basis.