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Cieslok Media upgrades Toronto billboards

Cieslok Media of Toronto has upgraded two out-of-home displays in downtown Toronto with new digital screens. The billboards, located at Yonge-Dundas Square and the corner of Spadina Ave. and Dundas St. The new displays are larger and are intended to produce higher-contrast images with better colour reproduction. The Yonge St. screen can show up to 20 15-second video ads in a five-minute loop, while the Spadina screen can display up to eight 10-second ads in an 80-second loop.

"We're excited to be offering brands new digital screens capable of amplifying campaign messages through impressive visual capabilities," said Michelle Bertumen, director of national outdoor sales at Cieslok Media. "Facing the ever-busy Yonge-Dundas Square and Spadina and Dundas intersection, our newest screens support our goal of providing brands with the best OOH assets in impactful locations."

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