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DHX Media, Mattel form content agreement
By Adnews Staff
DHX Media of Halifax has signed an agreement with Mattel to develop, produce and distribute a collection of content based on several toy properties. During this long-term agreement, the two companies will co-produce multi-platform content based on the properties Bob the Builder, Fireman Sam, Little People and Polly Pocket. This will include episodic, short-form, and long-form content for conventional and digital media.
"Mattel is an iconic company and this deal builds upon DHX's existing strategies for long-term global growth," said Dana Landry, CEO of DHX Media. "The partnership plays extremely well to our complementary strengths, global content creation and distribution for DHX, and brand management and development for Mattel, and creates an amazing opportunity to amplify these celebrated Mattel franchises throughout the world."