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Rocky Moutaineer hires DDB
By Adnews Staff
Vancouver-based travel company Rocky Moutaineer has retained DDB Canada of Vancouver as its advertising agency. The firm will service the account in association with media agency OMD Vancouver. The assignment includes the development of a new marketing program and creative direction for the company, which specializes in tourist train journeys through the Rocky Mountains. A new international campaign will begin in November.
"We are pleased to have found an agency partner who ticked all of the proverbial boxes," said Nikki Hellyer, director of global marketing at Rocky Mountaineer. "A successful track record of reinventing brands, working collaboratively with clients, and providing a strong network to support our global needs. The DDB and OMD partnership provides deep expertise in both the strategic and creative realms and will help us to further refine our global brand."