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Nestle Waters Canada sponsors Le Grand Defi
By Adnews Staff
Nestlé Waters Canada has signed a three-year sponsorship agreement with Le Grand Défi Pierre Lavoie, an organization that works to promote physical activity and healthy eating among children in Quebec. The sponsorship will include the placement of the Le Grand Défi Pierre Lavoie logo on the packaging of Nestlé Pure Life spring water products. The company will also sponsor the organization's annual 1,000 km bicycling event.
"Nestlé Pure Life Natural Spring Water, and water in general, represent the basis for healthy hydration and good nutrition," said Tracey Peake, director of marketing at Nestlé Waters Canada. "Le Grand Défi is doing important work with school children across the province of Quebec through its emphasis on physical activity and healthy eating, helping to lay the foundation for a good life. We look forward to working with Le Grand Défi to help educate children about better lifestyle choices."