Stay in Medicine Hat releases online video
By Adnews Staff
Tourism organization Stay in Medicine Hat has released an online video promoting the winter attractions of Medicine Hat, AB. The two-minute video, called "Fun Snowie Day," was developed by Village&Co. of Vancouver in association with Shortt and Epic of Vancouver. It is aimed primarily at families in Calgary, Edmonton and Saskatchewan. The video depicts the view of the city of a seven-year-old girl, purportedly the creator of the video.
"We wanted to create a fresh piece of content that captures the wonder and excitement a child experiences during the winter in Medicine Hat," said Justin Young, creative director at Village&Co. "Through Grace's eyes, we hope to inspire families with children to come visit this winter wonderland."