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Sobeys begins Better Food contest promotion

Grocery story chain Sobeys, based in Stellarton, NS, has begun a new contest promotion as part of its ongoing "Better Food for All" initiative. Until March 26, consumers can enter the social media contest by submitting a photograph or a video illustrating how changing their food choices had helped them "eat better, feel better and do better." Submissions can be made via Twitter or Instagram. The winner will receive a trip for two to London, England to attended a cooking class hosted by celebrity chef Jamie Oliver.

"We're thrilled that Canadians have joined Sobeys and Jamie Oliver on a better food journey and we look forward to seeing how it has made a positive difference in their lives," said Gillian Kerr, vice-president of brand marketing at Sobeys. "This year, we'll bring even more better food experiences to our stores that will help customers enjoy fresh and tasty food, shop for healthy and wholesome products, and make sustainable food choices."

Additional promotions supporting the "Better Food for All" campaign in 2015 will include an -in-store effort called "Power Up with Green" that will focus on green vegetables, and an eight-week contest that will give away a Vitamix blender each week until Feb. 25.

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