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Rogers OutRank launches new online marketing service
By Adnews Staff
Toronto-based Rogers OutRank, a subsidiary of Rogers, has launched a new social media marketing service called Engage. The service is aimed primarily at small businesses seeking to increase word-of-mouth exposure. According to the company, the automated system provides users with information regarding their marketing results, online reputation and website performance. Users can track Internet-based consumer reviews with a desktop computer or mobile device.
"The research shows small business owners are overwhelmed by the online marketing and social media options available and spend countless hours monitoring websites and social networks to keep up with customer feedback and referrals," said Paul Gallucci, general manager of Rogers OutRank. "We created Engage to give time back to small businesses by offering them an all-in-one platform where they can manage their website, email marketing, online reviews, SEO and social media presence in real time."