B.C. COMPUTER COMPANY GOES NATIONAL
By Adnews Staff
Seanix Technology of Richmond B.C. launched its first national ad campaign last week. Seanix, the largest Canadian-owned personal computer manufacturer in Canada, has been in business since 1986. Before last week the company had conducted only regional advertising. The Seanix ads, which were created by Bryant, Fulton & Shee of Vancouver, are appearing in newspapers and magazines. Jann Dombroski Habbick, marketing manager at Seanix, told Adnews that Seanix had originally been seeking a firm to conduct a media buy. But she said the company was so impressed by Bryant, Fulton & Shee that Seanix allowed the agency to create the ads as well. The budget for the current campaign is approximately $300,000. October 21, 1996
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