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Thompson Hotels hires NKPR
By Adnews Staff
Thompson Hotels has retained NKPR, also based in Toronto, as its public relations agency of record. The assignment also includes media relations and strategic planning for its Thompson Toronto property. The communications work will support recent renovations to the property and other new hotel elements. The agency will also conduct media and public events to promote the property's amenities. NKPR's first work for the hotel is a media relations campaign for the launch of its recently redesigned Rooftop Lounge.
"We selected NKPR because of their track record of success, which demonstrates a high level of innovative thinking," said David Mounteer, general manager of Thompson Toronto. "NKPR has exhibited a clear understanding of our vision for the hotel and our overall brand, nd has developed a robust strategic program that will support our efforts in sharing the enhanced Thompson lifestyle with both visitors to Toronto and Torontonians alike."