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Canadian Hemophilia Society releases novella
The Toronto-based Canadian Hemophilia Society has released a young adult novella called A Negative intended to raise awareness of Willebrand disease. The romance story was written by L.D. Crichton and has been released on e-book social media website Wattpad.com. It follows a young woman who unknowingly has the disease. According to the society, this is the first public health information-entertainment tool of its kind.
"Using the romance novel genre on the Wattpad platform creates a unique opportunity to share a public health message with a young, unsuspecting audience," said Deborah Franz Currie, national director of development at the Canadian Hemophilia Society. "By injecting it onto a platform they're already on daily, we are able to speak, without doing so directly, to an engaged audience about an important issue."
The novella can be read here.