Canadian Hemophilia Society retains Blade Creative Branding
By Adnews Staff
The Canadian Hemophilia Society has hired Blade Creative Branding of Toronto to re-launch an initiative called "Red White & You" as an awareness campaign for bleeding disorders. The campaign will seek to inform Canadians about the extent to which bleeding disorders affect people, as well as educate viewers about the symptoms and treatment of inherited bleeding disorders. The initiative will begin on April 17, World Hemophilia Day, and run through the year. Fundraising activities and other events will take place in workplaces, schools, shopping malls and public spaces.
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