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Frank & Oak readies Watch Dogs clothing line
By Adnews Staff
Montreal-based men's clothing company Frank & Oak will release a new collection of clothing on April 23 tied to the upcoming release of Ubisoft video game Watch Dogs. The 12 items in the collection will be sold exclusively at <http://www.frankandoak.com>. According to the company, the clothes are intended to reflect the "dark and mysterious near-future aesthetic" of the game. Watch Dogs will be released on May 27.
"For decades, fashion has been inspired by the worlds of rock music and film, taking style cues from the likes of Mick Jagger and Steve McQueen," said Frank & Oak creative director Ethan Song. "As a next-generation brand, we're often inspired by digital art forms and breaking the boundaries between technology and fashion."