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Zoocasa.com hires MonkWilliams
Real estate website Zoocasa.com has retained MonkWilliams of Toronto has its advertising agency. The agency has developed a spring marketing campaign for Zoocasa.com called "Real Easy. Real Estate." The campaign consists of radio and digital advertising in the Toronto, Vancouver and Victoria areas. The intent of the creative is to use humour to communicate the importance of local knowledge in a real estate agent.
"With 'Real Easy. Real Estate' we wanted to drive home the match-making capabilities of Zoocasa," said Brad Monk, creative director at MonkWilliams. "Zoocasa does an excellent job letting house hunters find their ideal agent based on location relevancy. They're basically the only brand offering that to consumers. We felt the best way to bring this to life was to take a humourous approach to highlighting factoids unique to the neighbourhoods we featured."
Zoocasa.com is a property of Rogers Communications. MonkWilliams was founded in 2013 by creative director Brad Monk and strategic planner David Williams.