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Pollard Banknote licenses Jelly Belly brand
By Adnews Staff
Winnipeg-based lottery ticket company Pollard Banknote has formed a licensing agreement with The Jelly Belly Candy Company of Fairfield, CA. The agreement will allow Pollard Banknote its lottery clients Jelly Belly-branded tickets.
"By combining the high degree of exposure and awareness of Jelly Belly jelly beans with Pollard Banknote's eye-catching and whimsical designs, innovative print technologies such as our multi-color translucent marking system, and the opportunity to incorporate our turnkey integrated marketing and promotional programs, lotteries can effectively reach a receptive audience who are open to purchasing brand-related merchandise, including instant games that are faithful to the highly-successful, bright and flavorful Jelly Belly brand," said Sina Aiello, marketing vice-president at Pollard Banknote.