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Lafarge Canada debuts new website
Toronto-based construction materials company Lafarge Canada has launched a new website at Buildingbettercities.ca. The bilingual site was developed in association with building and construction tradeshow Construct Canada. The site offers information on the company's products, which include concrete, cement and aggregate materials. The information takes the form of technical data, videos and case studies aimed primarily at architects and engineers. The site also offers a blog and social media sharing features.
"Our marketing team is very excited with the rollout of this website," said Abbas Khan, marketing vice-president at Lafarge. "We are confident that this tool will enhance our customers experience with Lafarge and demonstrate our value-add as a construction solutions partner."