HUNT-WESSON TOUTS SKINNY POPCORN
By Adnews Staff
Hunt-Wesson Canada of Toronto will launch a campaign next week for its Orville Redenbacher Smart Pop! low-fat microwave popcorn that was introduced in June. The campaign will use transit shelters and billboards in major markets across Canada, targeting women who are concerned about nutrition and who buy salty snacks for their families. The theme of the ads is "Smart. Between the ears." The ads claim Smart Pop! has less than one gram of fat per serving. Doner Schur Peppler of Toronto created the ads.
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