KV Custom Windows and Doors breaks campaign
By Adnews Staff
KV Custom Windows and Doors of Toronto has begun a new advertising campaign in Ontario. The brand awareness campaign, developed by Tag Idea Revolution of Toronto, includes 30-second television and radio commercials, plus online ad banners. The creative focuses on the artistry and craftsmanship of the company's products, as well as its ability to produce custom work. "We felt like it was time for a manufacturer to lead the industry with a strong brand message instead of relying on the dealers who carry them," said Fabio Orlando, chief creative officer of the agency. "Our platform not only revealed what was important to consumers, but also showed that there is a general misunderstanding between dealer and manufacturer brands." The campaign will run until Oct. 13. Media planning was handled by Tag Media.