Mattel launches Barbie is Moving campaign
By Adnews Staff
Toy company Mattel has begun a North American touring promotion in support of its Barbie brand. The campaign, called "Barbie is Moving," will visit 14 cities, including Toronto and Vancouver. The initiative makes use of a motorcade of pink branded vehicles which, when stopped, form an exhibit of the product line. The promotion is being supported with online materials and social media activities.
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