SEIU Healthcare breaks Ontario campaign
Healthcare union SEIU Healthcare has begun a new advertising campaign in Ontario called "Heart of Healthcare." The campaign consists of television, radio, newspaper and transit shelter advertising intended to raise awareness of the work done by the union's 50,000 members. The creative depicts members of the union interacting with patients and clients. "Our members are the heart of healthcare," said Sharleen Stewart, president of SEIU Healthcare. "They are the people who deliver compassionate care to those who need services every day, and those in the background whose work is vital to keeping the system running. Wisely managing our precious healthcare resources by investing in front-line healthcare workers will be vital to ensuring the sustainability and effectiveness of the system, now and in the future. Our ad campaign illustrates this in a clear and compelling way."