DHX Media readies paid YouTube channels
By Adnews Staff
DHX Media of Halifax is preparing to debut three channels as part of YouTube's new paid subscriber online video service. The channels, DHXKids.ca, DHXJunior.ca and DHXRetro.ca, will carry original family entertainment programming. Similar channels will be offered by DHX divisions in Australia, Brazil, France, Japan, Korea, Spain, Russia, the United Kingdon and the United States. "We are the largest independent library of programming for families in the world," said DHX Media CEO Michael Donovan. "These channels represent another way in which the Internet is enabling us to monetize our 8,500 half hour library of leading children's programming. Partnering with YouTube on a revenue-sharing basis for these new digital channels is an efficient way to provide children and parents with great entertainment content, when and where they want it."