SUPPLEMENTS PLUS HIRES AGENCY
By Adnews Staff
The BrainStorm Group of Toronto launched an outdoor campaign in Toronto this week for Supplements Plus, a chain of stores in Toronto that sells vitamins, herbs and natural medicines. The Brainstorm Group was given the business in mid-August without a review. The agency approached Supplements Plus with a pitch. This is the first time Supplements Plus of Toronto has hired an agency. It did so because it plans to open two more outlets in Toronto within the next year, and wants to eventually have outlets across Canada. In the past, advertising was handled on a freelance basis.
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