Intertainment Media, Avenza Holdings buy Poynt
By Adnews Staff
Toronto-based Intertainment Media and mapping software company Avenza Holdings have acquired Calgary-based mobile application developer Poynt Corporation, currently in receivership. Intertainment and Avenza will each own half of a new company established to operate the property. The new company will develop geographic-based localization products aimed at consumers and businesses. Anthony Pearlman has been appointed chief executive officer of the new entity. "We feel that our partnership with Intertainment for the acquisition of the Poynt platform and assets, in combination with our expertise in mapping, geographic information systems and location-based services will provide new and exciting opportunities to enhance localization and travel opportunities for both Poynt users and commercial partners," said Ted Florence, CEO of Avenza.