Winners hires John St.
By Adnews Staff
TJX Companies has retained John St. Advertising of Toronto as agency of record for its Winners retail chain. The agency won in a review involving six Toronto-based firms. The assignment includes tradition and digital advertising, as well as social media support. John St.'s first work for Winners will debut next year. "Winners off-price business model is unique within the Canadian retail landscape," said Leslie Root, marketing vice-president at TJX Canada. "John St.'s distinctive position within their respective category resonated with us. We look forward to working with them during this exciting time in Canadian retail."
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