Whatsnexx, RPM Demand form partnership
Whatsnexx of Montreal, a company specializing in "alerts-based campaign management," has formed an association with Los Angeles-based marketing consulting firm RPM Demand. The two companies will work together on campaigns including mobile technology, data warehousing, point-of-sale initiatives and social media activities. "Sharing similar visions on how today's marketing should be executed, RPM and Whatsnexx will present new strategies to finally help companies monetize their social media efforts and tie these initiatives to their global marketing mix," said Whatsnexx president Alain Paquin. "Marketers are finally free and not constrained by existing systems, many of which don't speak with each other. RPM brings the strategy and creativity to help marketers design multi-dimensional, cross-channel campaigns and then Whatsnexx connects the dots."