BMW Group Canada conducted a promotion for its Mini brand in Montreal this weekend tied to the Formula One Grand Prix auto race. The initiative consisted of a series of events over the three days of the event, including a display of 10 Mini vehicles at the LG Crescent Street Festival. On Sunday, the company conducted a Mini Grand Showcase event on Crescent Street, during which a collection of parking spaces was reserved for Mini owners. Consumers could also enter a draw for a weekend's use of a Mini.