ROCHE MACAULAY DROPS HERTZ ACCOUNT
By Adnews Staff
Toronto-based Roche Macaulay & Partners Advertising Inc. has parted ways with Hertz Rent-A-Car of Toronto, leaving the fate of the account up in the air. Hertz vice-president and general manager John Samuelson declined to comment on whether the company will hold a review for the account, or if a new agency is already in place. Lowe Group of New York purchased a stake in Roche Macaulay in June and merged it with its Lowe/SMS office in Toronto. Lowe Group already has Avis Rent-A-Car's European account, which Hertz considers to be a conflict of interest.
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