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GUIDE TO SELECTING AN AGENCY

Hughes, Hand & Green Inc. Marketing Communications of Mississauga, Ont. has published a four-page guide to help advertisers select a business-to-business ad agency. The guide features sections that cover all aspects of selection including tips on search procedures, a check-list of needs and how to draft an agency agreement. Copies of the guide are available through Hughes, Hand & Green, and from most business publication sales representatives.

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