COHEN ADDS THREE DIVISIONS
By Adnews Staff
The Cohen Group of Toronto has added three new divisions to the agency to provide a more diverse range of in-house marketing services. The three new companies are: TCG TeleCommunications Group, Mi@cro Interactive Inc. and Cohen Special Events and Incentives. TCG TeleCommunications specializes in inbound and outbound telesales in the high-tech marketplace. It will be headed up by William Bravin, who was most recently manager of S&P Data Corp. Mi@cro Interacitve will specialize in Web site development and Internet management. This unit is being headed up by David Green. He is also executive film producer with Stay-Calm Productions. Cohen Special Events and Incentives will create promotion and incentive strategies. It will be headed by Reid Savein and Gloria Moodie. Savein was formerly involved in business development at Basstoy International. Moodie was sales and promotions vice-president at Executive Gifts Plus.