LABATT BRINGS MEXICAN BEER TO ONTARIO
By Adnews Staff
Labatt Breweries Ltd. brought a taste of Mexico to Ontario beer stores this week. The brew, called SOL Beer, is produced by Cerveceria Cuauhtemoc Moctezuma of Mexico, It is available in 6- and 24-packs at beer stores and in 500mL bottles at LCBO locations. SOL Beer is being supported using in-store colour posters designed by Colormark Ltd. of Mississauga, Ont. and also on outdoor digital boards done by Matrix Design of Toronto. The campaign will run until the end of the summer, said Rob McCarthy of Continental Communications, a PR firm for Labatt's. SOL beer has been manufactured in Mexico since 1899 and contains 4.5% alcohol. Labatt has held a 22% interest in Cerveceria Cuauhtemoc Moctezuma since 1994.
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