Environics Analytics, Delvinia release social media database
By Adnews Staff
Environics Analytics has formed an agreement with Delvinia to link the latter's AskingCanadians social media survey results to the former's PrizmC2 segmentation system. The two companies have produced a new database intended to describe the social media habits of Canadians based on their lifestyle type. The data includes survey responses from 160,000 respondants classified into 66 lifestyle types. "Delvinia is a respected digital strategy and customer experience design firm and we are delighted that our partnership will allow our clients to get deeper insights into the social media behaviour of Canadians," said Jan Kestle, president of Environics Analytics. "The AskingCanadians PrizmC2Link is the first source of information on the social media behaviour of different lifestyle types in Canada. With it, marketers can match their products and services to the customers most receptive to them using the range of social media."