Cellwand Communication conducts #Taxi campaign
By Adnews Staff
Zoom Media of Montreal has begun an advertising campaign for Cellwand Communication promoting #Taxi, a service that connects mobile phone users to available local taxi companies nationally. The campaign will run during the holiday season to encourage consumers not to drink and drive. The national campaign makes use of digital and static advertising displays in bars, restaurants, nightclubs and on school campuses. The initiative is aimed primarily at consumers between the ages of 19 and 29. "The real-life scenarios depicted in the various campaign posters and videos use humor and the tone of a friend to suggest times when it's a good idea to take a cab after all the fun of the evening," said Michael Sachter, marketing vice-president at Cellwand. "We believe that this straightforward, solution-based approach combined with #Taxi's easy use will really connect with Canadians."