Postmedia Network debuts new branding
By Adnews Staff
Postmedia Network of Toronto has introduced a new brand identity intended to highlight the company's digital focus. The branding includes four versions of a word mark in various colours, each incorporating a slash character. In addition, the company has constructed a new website at <http://www.postmedia.com>. "We wanted something that was bold and dynamic," said Paul Godfrey, president and CEO of Postmedia Network. "Something that exemplifies a 'first to the future' view. It had to jump off the page, whether that's a webpage or a printed page, and this really does." The brand work was handling by Rethink Toronto. The website was developed in-house, as was an upcoming trade campaign aimed at national advertisers.
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