STRINGER SNAGS ALL OF DARE
By Adnews Staff
Dare Foods Limited of Kitchener, Ont. has given its Breton cracker account to Stringer Veroni Ketchum of Toronto. The assignment gives the agency sole responsibility for all of Dare's products, which are cookies, candies and crackers. Stringer won the business without a review. The agency has been working on Dare's candy and cookie business since late last year. It began working with Dare by writing some copy for a candy package, the agency's Clive Veroni told Adnews yesterday, and the relationship grew from there. The Dare account had previously been held by D'Arcy Masius Benton & Bowles of Toronto. This past spring Stringer launched a TV campaign for Dare's cookies that poked fun at Canada's regulations on bilingual packaging. At one point, a spokesman holds up a package of Dare Cinnamon Danish and asks "Have you tried these Dare Croquignole a la Canelle cookies? They taste a lot like Cinnamon Danish."